Chinese Smartphone maker Xiaomi is doing will on its home market .Xiaomi has gain lots of user trust and a formidable fan base around the globe because of its pricing and Apple- style marketing .Xiaomi want to expand its international market and already it has made a step to enter in Indian market which is emerging market for smartphones.
Xiaomi expect 20-30 % of its sale come from offline retail store in India so in the next few year Xiaomi wants to strengthens its offline presence in India.on Friday company said that it has partnered with Redington to sell its Smartphone and other devices through physical store in India.Redington is India’s leading cellphone distributors,it has 1000-1500 physical stores throughout 15 major cities in India.
Manu Jain Xiaomi India Head told that we partnered with Redington we will begin with city like Chennai,Hyderabad and Bangalore and later expand the reach throughout India.Those Physical stores will sell Xiaomi’s four products –Redmi2,Mi 4, Mi 4i and Mi pad for INR 5999,INR 14999,INR 12999 and INR 12999 respectively .Xiaomi plans to launch its first phase in the next 45-60 dyas.
Currently Xiaomi devices selling through flipkart which is largest e-commerce site in india in this April Xiaomi also partnered with Amazon India and Snap-Deal for online sale of devices in India.And now Xiaomi is also making great move by going offline in India this is quite an ambitious step for Xiaomi.A few month ago Xiaomi also selling Redmi 4G and Mi 4 Smartphone in Physical stores through The Mobile Stores another offline retailer of cellphone in India but that time most of the location around the capital of India.
On the side Xiaomi has also announced that it will set up a R&D unit in Bangalore Xiaomi know that India is a big market for smartphone selling that why company slowly and steadily covering the Indian market .May in near future Xiaomi can also enter in USA market as VP Hugo Barra already hinted for that .Lets see how much profit company will gain thorugh this step in India in next few year.
